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64% of Online Daters Open to AI as Dating Coach – Norton Study

As online dating continues to evolve with the integration of AI technology, it is crucial for users to remain cautious of potential scams and catfishing. According to Norton’s recent survey, 64% of online daters are interested in utilizing AI as their dating coach to enhance their chances of finding a compatible match. This innovative approach has the potential to revolutionize the online dating experience by assisting users with writing pick-up lines, developing dating profiles, and enhancing photos.

Despite the benefits of AI in online dating, there is a growing concern about the rise of romance scams, with Norton telemetry revealing a 72% increase since 2023. Nearly a third of Americans who have used dating apps have been targeted by scams, resulting in a significant number falling victim to fraudulent activities. Director of Scam Research Labs for Norton, Leyla Bilge, emphasizes the importance of remaining vigilant and recognizing signs of romance scams, such as individuals avoiding video or phone calls and progressing relationships too quickly.

The survey also highlighted interesting findings, with 45% of men preferring to meet potential partners online compared to only 19% of women. Perceived safety plays a crucial role in platform selection, with Instagram and Bumble ranked as the safest dating apps, while Raya is considered the least safe. Additionally, over half of Americans have used online dating apps while traveling or on vacation, emphasizing the widespread use of these platforms.

To address the growing concerns around online dating safety, Norton offers Norton Genie, a free AI-powered scam detection app that helps users navigate the online dating world securely. By leveraging AI and digital safety tools, individuals can protect themselves from potential threats and scams that target online daters.

In conclusion, as AI becomes more prevalent in online dating, education and awareness around Cyber Safety are essential. Norton’s dedication to providing advanced protection for devices, online privacy, and identity ensures that users can enjoy a safe and secure online dating experience. For more insights from the 2024 Norton Cyber Safety Insights Report: Special Release: Online Dating, visit the link provided.

About Norton Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), offers award-winning protection for millions of individuals and families worldwide. Certified by independent testing organizations, Norton is committed to empowering users with reliable security solutions. Learn more about Norton’s Cyber Safety initiatives at http://www.norton.com. Source: Gen Digital Inc.

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