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Andrew Mahadevan Promoted to Commercial Director at Life Fitness

In an exciting update from Life Fitness, a global leader in commercial fitness equipment, Andrew Mahadevan has been promoted to Chief Commercial Officer, effective April 1. With a background in key account management and distribution activities, Mr. Mahadevan has displayed exceptional leadership skills since joining the company in 2015, most recently overseeing the Asia Pacific region.

Jim Pisani, Managing Director of Life Fitness, expressed confidence in Mr. Mahadevan’s ability to continue delivering value to customers by building strong teams and partnerships. Mr. Mahadevan’s promotion comes with the upcoming retirement of Frank van de Ven, the current commercial director, who has been instrumental in expanding Life Fitness’ global business over the years.

During his tenure at Life Fitness since 1996, Mr. van de Ven has significantly contributed to the company’s growth in EMEA and Asia Pacific. His recent role as Chief Commercial Officer involved overseeing global marketing and sales efforts. Mr. Pisani praised Mr. van de Ven for his leadership and dedication, highlighting his impact on both Life Fitness and the fitness industry as a whole.

To celebrate Mr. van de Ven’s contributions, Life Fitness will honor him at the company’s booth at IHRSA 2024 on March 7. The transition to new leadership under Mr. Mahadevan marks an exciting chapter for Life Fitness as they continue to provide top-tier fitness equipment and services worldwide.

Life Fitness, known for its iconic brands including Life Fitness, Hammer Strength, and ICG, aims to be the trusted strategic partner for customers seeking high-performance fitness solutions. With equipment distributed in over 160 countries to more than 250,000 fitness centers, Life Fitness remains at the forefront of the industry.

For those interested in learning more about Life Fitness products and services, visit their website at http://www.lifefitness.com. Stay updated on the latest news and developments by following Life Fitness on social media.

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