BeCause Partners with WTTC for Sustainable Hotels

BeCause, a Danish start-up, is revolutionizing how the hospitality, travel, and tourism industries manage their sustainability data. By integrating the Hotel Sustainability Basics (HSB) framework from the World Travel & Tourism Council (WTTC) into its platform, BeCause is simplifying the sustainability journey for its members.

The partnership between BeCause and WTTC will allow the global association to scale its Hotel Sustainability Basics more effectively, reaching and impacting more hotels in the industry. This collaboration will centralize relevant data within the BeCause platform, providing greater visibility for WTTC to track which hotels have completed the framework and which ones are lagging behind. This transparency empowers WTTC to advocate for more sustainable hotel operations worldwide.

The HSB framework sets 12 fundamental sustainability criteria for hotels to meet within three years, including indicators such as energy measurement and linen reuse. Hotels can apply for annual verification through partners like Green Key and SGS, receiving a badge to showcase their commitment to sustainability. This verification process will be further streamlined through BeCause, which will automate data transmission to verification partners and eliminate duplicative tasks for hotels already using the platform.

BeCause serves as an AI-powered hub that streamlines sustainability data management for hotels, automating data transmission to various stakeholders and industry certifications. By consolidating a hotel’s sustainability data, BeCause simplifies the process of qualifying for green certifications and ensures regulatory compliance. The integration of industry-specific reporting frameworks, like ESRS for EU reporting obligations, further enhances the efficiency of managing sustainability data for hotels.

CEO and Co-founder of BeCause, Frederik Steensgaard, emphasizes the importance of tracking data to drive sustainability initiatives forward. BeCause aims to empower hotels at every stage of their sustainability journey, from beginners following the HSB framework to those with multiple eco-certifications.

BeCause works with over 25,000 hotels and partners like Radisson, Green Key, Booking.com, and industry associations to promote positive change in the travel and hospitality industries. For more information about BeCause and how it can benefit your hotel’s sustainability efforts, visit because.eco.

To learn more about WTTC’s Hotel Sustainability Basics and their commitment to sustainable growth in the travel and tourism sector, visit their official website at wttc.org.

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