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Churchill Downs teams up with The Unwell Network for Kentucky Derby®790

Churchill Downs Racetrack has announced an exciting partnership with The Unwell Network (UNWELL) to bring fans an enhanced experience at the 150th running of the Kentucky Derby. The collaboration, set to take place on Saturday, May 4, will feature the dynamic duo of Alex Cooper, the creator of the popular Call Her Daddy podcast, and Alix Earle from the Hot Mess podcast, engaging with fans in the Infield.

This partnership between a historic sports tradition and a modern media platform aims to provide fans with a unique and captivating experience. Cooper and Earle will share personal anecdotes about their Derby experience, discuss fashion choices, and offer insights into their preparations for the event. Fans can also look forward to exclusive giveaways and photo opportunities with The Unwell Network.

Casey Ramage, Vice President of Marketing and Partnerships, expressed excitement about the partnership, highlighting the significance of celebrating the 150th Kentucky Derby with trailblazing women in the media industry. The collaboration aims to introduce a new generation of fans to the rich traditions of the Derby while showcasing the cultural spectacle of food, fashion, and entertainment.

Cooper shared her enthusiasm for being part of the historic anniversary, expressing her anticipation for experiencing the Derby fashion, enjoying mint juleps, and witnessing the thrilling race. She looks forward to meeting fans in the Infield and sharing in the excitement of this iconic event.

In addition to The Unwell Network activations, Infield fans can enjoy various brand experiences, including an Old Forester bar with DJ entertainment, a White Claw Derby-inspired art installation, and cocktail offerings from Q Mixers. Guests interested in experiencing The Unwell Network fan activations can purchase Infield GA tickets on the Kentucky Derby website.

The Unwell Network, launched in August 2023, is a platform that embraces social challenges and personal insecurities through open and honest conversations. The network features sought-after creators and talent in pop culture, beauty, fashion, lifestyle, and more. With talent such as Alex Cooper, Alix Earle, Madeline Argy, and Harry Jowsey, The Unwell Network offers a diverse range of multi-platform projects and experiences.

The 150th Kentucky Derby, scheduled for May 4, 2024, will take place at Churchill Downs in Louisville, Kentucky. The Derby, known as “The Most Exciting Two Minutes in Sports,” is the first leg of horse racing’s Triple Crown series and attracts a large audience each year. Churchill Downs Racetrack has been hosting this annual event since 1875 and continues to be a premier destination for horse racing enthusiasts.

Don’t miss out on this exciting partnership between Churchill Downs and The Unwell Network at the historic 150th Kentucky Derby. Purchase your Infield tickets now to be part of this unforgettable experience. For more information about the Kentucky Derby, visit the official website.

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