Monday, July 15, 2024

Euan Abraham Named Chief Hardware & Manufacturing Officer at Serve Robotics

Serve Robotics, a leading autonomous sidewalk delivery company, has appointed Euan Abraham as its Chief Hardware & Manufacturing Officer. Having been with Serve since 2022 as Senior Vice President of Hardware Engineering, Abraham will now lead the development of Serve’s next-generation robots and oversee the company’s manufacturing efforts.

Serve Robotics co-founder and CEO, Dr. Ali Kashani, expressed confidence in Abraham’s ability to drive innovation as the company enters its next phase of growth. With plans to manufacture and deploy up to 2,000 robots in markets across the U.S., Abraham’s promotion is seen as a key move to support Serve’s commitment to excellence in manufacturing.

Euan Abraham brings over two decades of experience in hardware design, with a proven track record of success in bringing cutting-edge products to market. His leadership roles at companies such as Latch, GoPro, and Apple have equipped him with the skills and expertise needed to lead Serve Robotics in the development of advanced delivery robots.

Serve Robotics, backed by Uber and NVIDIA, focuses on developing AI-powered, low-emissions sidewalk delivery robots that aim to make delivery sustainable and economical. The company has completed tens of thousands of deliveries for partners like Uber Eats and 7-Eleven, with plans to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets.

For more information about Serve Robotics and their innovative products, visit or follow them on social media channels like Twitter, Instagram, and LinkedIn @serverobotics. With Euan Abraham at the helm of hardware and manufacturing, Serve is poised to continue pushing the boundaries of product design, safety, and reliability in the autonomous delivery space.

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