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HBX Group chooses Salesloft for global sales revamp

Salesloft, the provider of a unique Revenue Orchestration Platform, has recently collaborated with HBX Group, a leading B2B travel technology company, to enhance its revenue growth strategies. The partnership began with a successful three-month pilot program that led HBX Group to expand its use of Salesloft across its entire revenue organization, increasing the number of licenses from 20 to 500.

The primary focus of Salesloft’s solutions for HBX Group revolved around three key areas: increasing sales pipeline generation, promoting team collaboration and performance, and optimizing technology and workflows. By integrating AI into its processes, Salesloft enabled HBX Group to scale personalized engagement, convert leads faster, and gain more accurate forecasting insights into their sales pipeline. The platform also empowered sales teams to confidently sell the entire range of HBX Group products, creating a culture of consistency and repeatability within the company. Additionally, Salesloft provided HBX Group with standardized, consolidated reports that streamlined deal management and offered a clearer view of all sales features.

The success of the pilot program was evident to Mark Antipof, Chief Growth Officer at HBX Group, who remarked on the positive results achieved through the partnership with Salesloft. The platform allowed HBX Group to track performance, interpret intent signals, and develop more effective customer engagement strategies, ultimately driving a new understanding of the progress, obstacles, and opportunities present within the company’s revenue teams.

Salesloft’s Revenue Orchestration Platform is designed to align revenue teams by streamlining their workflow and recommending actions that enhance buyer and customer engagement. Thousands of the world’s leading revenue teams, including those at Google, IBM, Shopify, and Cisco, have leveraged Salesloft to increase productivity, pipeline efficiency, and revenue results.

To learn more about the successful partnership between Salesloft and HBX Group, visit their case study at https://www.salesloft.com/resources/case-studies/hbx-group-customer-story. For additional information about Salesloft and their Revenue Orchestration Platform, visit salesloft.com or follow them on LinkedIn.

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