Sunday, July 14, 2024

Hisense Fuels Football Passion with “Beyond Glory” UEFA EURO 2024™ Campaign

Hisense, a renowned global home appliance and consumer electronics brand, is making waves with its exhilarating “Beyond Glory” UEFA EURO 2024™ campaign during the tournament’s second week. The campaign underscores Hisense’s commitment to excellence, innovation, and top-quality products, resonating with football fans worldwide.

At the Berlin Olympic Stadium, Hisense’s commercial showcase shines a spotlight on its cutting-edge Hero products, such as ULED TVs and Laser TVs, demonstrating the brand’s dedication to advanced technology and exceptional user experiences. This display serves as a testament to Hisense’s promise of delivering top-tier products to its customers.

The “Beyond Glory” campaign is not confined to the Berlin Olympic Stadium but reaches football enthusiasts across 30 markets, including key countries like Germany, Italy, United Kingdom, France, and Spain. With engaging activations, Hisense is captivating fans and immersing them in the thrill of the EURO 2024™ tournament.

The slogan “Never Settle for No. 2 Globally” reverberates throughout EURO 2024™, highlighting Hisense’s unwavering pursuit of progress and innovation. Hisense’s impressive achievement of securing the No. 2 position in global TV shipments for two consecutive years underscores the company’s commitment to excellence. In Q1 2024, Hisense’s global TV shipment volume share stands at 13.6%, with a shipment revenue share of 12.1%, solidifying its position in the market.

With a rich history of successful marketing campaigns around major sporting events, including sponsorship of the UEFA European Championship™, Hisense leverages these platforms to showcase its products and technology to a global audience. By connecting with football enthusiasts, Hisense demonstrates its dedication to innovation, quality, and fan engagement.

Hisense, a leading global brand, specializes in home appliances and consumer electronics and is the official partner of UEFA EURO 2024™. Recognized globally for its TV shipments and dominance in the 100″ TVs segment, Hisense has rapidly expanded its operations to over 160 countries. The company excels in multimedia goods, home appliances, and intelligent IT information.

For more information about Hisense and its “Beyond Glory” UEFA EURO 2024™ campaign, visit the official Hisense website. Connect with Hisense and experience the thrill of innovation and quality in home appliances and consumer electronics. Join Hisense in celebrating football and excellence on a global scale.

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