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Hisense unveils new slogan: “More than a Brand”

Hisense, a prominent player in the global home appliances and consumer electronics market, has recently unveiled its new brand slogan, “Hisense, More Than a Brand.” This announcement was made during the UEFA EURO 2024™ matches, reinforcing the company’s commitment to establishing a strong global presence through strategic sports marketing investments.

The evolution of Hisense’s brand message can be seen through its transition from “Hisense TV #2 GLOBALLY Hisense TV #1 IN CHINA” at the 2022 FIFA World Cup™ to “Never Settle for No. 2 Globally” at UEFA EURO 2024™. The company’s focus on display technology and smart home appliances has not only driven global brand awareness but also solidified its position as a key player in the TV market. Hisense currently holds the second spot in global TV shipments and leads the market in 100-inch TVs.

With a multi-brand strategy that includes names like Toshiba TV, Kelon, Gorenje, ASKO, and more, the Hisense Group has positioned itself as a leading player in the global market. The company’s global expansion efforts are supported by a vast network of industrial parks, R&D centers, and overseas offices, employing over 110,000 people worldwide.

By prioritizing user-centric technology and top-quality products, Hisense aims to cater to the diverse needs of consumers around the world. The company’s commitment to innovation and technological advancement is evident in its dedication to R&D and the development of cutting-edge products that enhance people’s lives.

Furthermore, Hisense’s approach to meeting local preferences and adapting its supply chain to specific regions has enabled it to build strong connections with consumers worldwide. Through effective communication strategies and a commitment to local communities, Hisense has established itself as a trusted brand that incorporates innovative science and technology into everyday lifestyles.

As an official partner of UEFA EURO 2024™ and a key player in the global electronics market, Hisense continues to drive innovation and quality in its products. With a focus on user needs and a dedication to creating technology that improves lives, Hisense is set to cement its position as a global leader in home appliances and consumer electronics.

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