Iker Casillas shines in Hisense’s “BEYOND GLORY” campaign

Hisense, a leading manufacturer of home appliances and consumer electronics, recently launched its engaging “BEYOND GLORY” campaign in Frankfurt. The event was made even more exciting with the surprise appearance of legendary goalkeeper Iker Casillas, Hisense’s global representative. Casillas shared his insights and experiences with fans, underscoring Hisense’s commitment to connecting fans with their football heroes and providing exceptional experiences.

As an official partner of the UEFA EURO 2024™ football cup, Hisense unveiled its innovative ULED U7N TV, the official TV of the championship, featuring a 100-inch screen for an unparalleled viewing experience. The event showcased Hisense’s cutting-edge technology and dedication to enhancing the lives of its customers through innovative home appliances.

The “BEYOND GLORY” campaign, supported by Casillas and Manuel Neuer, aims to highlight Hisense’s dedication to offering outstanding products. The new slogan, “Never Settle for No. 2 Globally,” reflects Hisense’s ambitious goals and its rise to the second spot in global TV sales, with a significant market share in units sold and revenue. Hisense’s success in the TV market, including leading sales in the laser TV category, showcases its commitment to innovation and excellence.

Hisense’s partnership with UEFA EURO 2024™ as the official supplier of video assistant referee screens demonstrates its technological prowess and dedication to innovation. With over 50 years of experience, Hisense continues to engage millions of football fans and connect with consumers worldwide through its innovative products and initiatives.

Hisense, a global brand operating in more than 160 countries, has rapidly expanded its presence in the market. Specializing in multimedia products, home appliances, and intelligent information technology, Hisense has solidified its position as a top competitor in the industry.

For more information about Hisense and its latest campaigns and products, visit their official website. Stay tuned for exciting updates and innovations from Hisense as they continue to push the boundaries of technology and customer satisfaction. Join the millions of satisfied customers who trust Hisense for their home appliance and consumer electronics needs.

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