The latest campaign from Lexus and Amazon Music, “DestinationPaak – The Lexus GX Remix,” has officially launched on World Music Day. Partnering with 8-time Grammy Award-winning artist Anderson .Paak, this campaign aims to inspire fans to venture outdoors and appreciate the beauty that life has to offer.
Anderson .Paak takes viewers on a journey through California’s rugged terrain in the 2024 Lexus GX, seeking inspiration to recreate his original song, “Celebrate.” In a behind-the-scenes look, fans can witness the making of the music video and gain insight into Anderson .Paak’s creative process.
As Anderson .Paak puts it, “Going out into nature can be revitalizing and humbling.” This sentiment is echoed by Cynthia Tenhouse, Vice President of Marketing at Lexus, who highlights the GX’s ability to handle all of life’s adventures both on and off the road. The 2024 Lexus GX is designed to inspire customers to embrace travel and revel in the joy of driving, offering a blend of style, technology, and off-road capabilities.
Fans can explore exclusive content related to the campaign on destinationPaak.com until August 31, 2024. This includes a music video premiere, a playlist curated by Anderson .Paak, behind-the-scenes footage, and interviews with the artist discussing his musical journey and inspiration from nature.
For those looking for more information on “DestinationPaak: The Lexus GX Remix” and the new GX, visit destinationPaak.com and Lexus Newsroom. Join Lexus on social media platforms like Facebook, Twitter, YouTube, and Instagram to stay updated on the latest news, events, and releases.
Amazon Music, a leading audio entertainment service, connects fans, artists, and creators through music, podcasts, and culture. With personalized playlists, live streams, artist merchandise, and exclusive podcasts, Amazon Music offers a wide range of content to cater to various tastes. Prime members can enjoy ad-free music and access to a huge catalog of podcasts, while Amazon Music Unlimited subscribers can enjoy on-demand access to millions of songs in various formats.
For media inquiries, please contact Laura Finley at 469-971-3503 or Ashley Greenwood at 310-437-2500. Experience the “DestinationPaak” campaign and get inspired to explore the outdoors with Anderson .Paak and Lexus.
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