New Connections, New Paths at Hainan Expo

The 4th China International Consumer Products Expo (CICPE) held in Hainan showcased over 4,000 products from 71 countries and regions, attracting global participants both familiar and new. With the USA, Italy, France, and other countries returning and the UK, Russia, Malaysia, and more joining for the first time, the Expo highlighted a diverse range of offerings. In addition to Chinese products, brands from 11 RCEP countries were prominently featured.

This year, Ireland stood out as the guest country of honor, marking its debut at the Expo with an exhibition area six times larger than before. The French pavilion expanded to include an online platform for Chinese consumers to access beauty and food products, while the UK National Pavilion showcased 14 luxury brands alongside special partnership events.

Hainan, serving as the host of the Expo, demonstrated its global openness and dynamism as a southern Chinese free trade port. In 2023, the total value of goods imported and exported by Hainan exceeded 230 billion yuan, reflecting a significant year-on-year increase. The Expo leveraged Hainan’s visa-free entry policy for 59 countries to facilitate the attendance of exhibitors and buyers from around the world.

The Expo Boat Show featured 80 international brands this year, doubling the number of international boats on display compared to previous editions. The CICPE continues to drive the transformation of exhibits into tangible opportunities, attracting investors through the advantageous regulations of the Hainan Free Trade Port.

Tao Kuangchun, Chairman of KPMG Asia Pacific and China, commended the Expo for leveraging Hainan’s strategic location and beneficial regulatory environment, which align with China’s commitment to high-level institutional opening-up. The event served as a testament to China’s dedication to promoting international cooperation and investment.

For more insights on the 4th China International Consumer Products Expo and the vibrant showcase of global products and opportunities, watch the video here: [insert link to video]. Experience the diverse offerings and exciting partnerships that define the Expo’s success in fostering international trade and collaboration.

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