Riyadh Air, the new world-class airline based in Saudi Arabia, has teamed up with the renowned Saudi fashion designer Ashi to unveil its first-ever fashion collection during Haute Couture Week in Paris. The exclusive collection features stunning looks for both male and female members of the airline’s frontline team, inspired by the golden age of aviation in the 1950s but with a bold and modern twist.
The luxury Riyadh Air concepts showcased in Paris include timeless cashmere outerwear, fine wool dresses and trousers, custom leather footwear, amethyst earrings, and iconic pillbox hats. The collection was designed with sustainability in mind, reflecting the shared commitment of Riyadh Air and Lucid, maker of advanced electric vehicles, to eco-friendly practices and sustainable transport. The collaboration between the two companies explores new possibilities in co-marketing, commercial, and operational initiatives for guests.
Ashi, the creative director of ASHI Studio, introduced new color tones for the collection, such as Electric Amethyst for womenswear and Dark Amethyst for menswear. These shades pay homage to Saudi Arabia’s lavender fields and are in line with Riyadh Air’s primary color scheme. The designs also incorporate iconic Riyadh Air elements, such as the canopy twist from the airline’s logo, adding a unique touch to the fashion line.
CEO Tony Douglas expressed his pride in showcasing the collection at Haute Couture Week, highlighting the attention to detail and level of intricacy in Ashi’s designs. Ashi himself shared his excitement about the collaboration, noting the historical significance of designing for the national airline of Saudi Arabia and the opportunity to modernize the aviation industry with unique and luxurious looks.
The full collection is set to launch early next year, with the complete range of womenswear and menswear looks that reflect the sophisticated and elegant style of Riyadh Air. The collaboration between Riyadh Air and Ashi represents a new chapter in the intersection of fashion and aviation, setting a new standard for luxury and attention to detail in the airline industry.
For more information and to view photos of the stunning collection showcased during Haute Couture Week in Paris, visit the link provided. Riyadh Air continues to make waves in the global aviation industry, showcasing its innovative spirit and commitment to excellence in all aspects of the passenger experience.
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