BRIX Holdings to buy US Clean Juice franchise

Clean Juice, the first USDA-certified organic juice and food bar franchise in the country, has been acquired by BRIX Holdings, a multi-brand restaurant portfolio company based in the US. The acquisition includes 75 existing Clean Juice locations and a dozen in development, bolstering BRIX’s national presence to a total of 300 locations across eight different brands.

Founded in 2016 by Landon and Kat Eckles, Clean Juice offers a menu that is entirely certified organic, featuring cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, and salads. The brand’s commitment to promoting a healthy and organic lifestyle has resonated with consumers and positioned Clean Juice as a leader in the fast-casual landscape.

The acquisition by BRIX Holdings is expected to be completed by early summer 2024, bringing Clean Juice into a family of brands that prioritize unique and differentiated offerings with loyal customer bases. BRIX CEO Sherif Mityas expressed excitement about adding Clean Juice to their portfolio, highlighting the brand’s strong foundation and potential for growth and success.

Clean Juice’s expansion continues with the recent opening of a new location in Cascade, Michigan, catering to health-conscious consumers in the Grand Rapids metropolitan area. The brand’s dedication to quality, organic ingredients and diverse menu offerings make it a valuable addition to BRIX Holdings’ collection of ‘better-for-you’ options.

With this strategic acquisition, BRIX Holdings is poised to strengthen its position in the restaurant industry and further solidify its commitment to offering unique and healthy dining experiences. Join us as we witness the continued growth and success of Clean Juice under the BRIX family of brands.

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