Fiiz President James Julian showcased the franchise’s unique concept at the International Franchise Expo in New York City, attracting attention with their signature “dirty soda” offerings. Dirty soda, a trend popular in the mountain states, involves flavored syrup and cream added to traditional sodas, creating a customizable and fun experience for customers.
Established in Bountiful, Utah, Fiiz has rapidly expanded over the past decade, currently operating in 70 locations with more on the way. Customers can choose from a wide range of flavored syrups, including sugar-free options, to create their perfect drink. Whether it’s a classic vanilla soda or a unique coconut crab mocktail, Fiiz offers a variety of options to cater to different tastes.
The franchise’s drive-thru model is particularly popular among busy individuals on the go, as well as families looking for a sweet treat after school. With customizable sizes, soda choices, and mix-ins, Fiiz provides a personalized beverage experience for every customer. In addition to their unique soda offerings, Fiiz also serves Monster and Red Bull mocktails, hot chocolate, flavored water, and snacks.
Investing in a Fiiz franchise ranges from $232,000 to $497,000, with net sales for existing locations in 2022 ranging from $248,761 to $1.58 million. While Fiiz faces competition from other players in the market like Swig and Quench It, the brand’s innovative approach and extensive menu options set it apart in the emerging soda franchise segment.
Swig, another major player in the industry, has seen success with corporate store volumes ranging from $574,553 to $1.65 million in 2022. With 70 units currently open and plans to open an additional 500 units in the next few years, Swig is a formidable competitor in the market. Smaller brands like Quench It and SodaRush are also making their mark with unique offerings and expansion plans.
Overall, Fiiz stands out for its innovative dirty soda concept, customizable options, and rapid growth in the competitive franchise market. Whether you’re a fan of traditional flavors or looking to try something new and exciting, Fiiz is a destination worth exploring for a refreshing and enjoyable beverage experience.
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