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Wednesday, May 22, 2024

Fromage Forgery: Daiya and Lionel Boyce Pay Homage to Dupe Culture

Daiya’s dairy-free cheese, recently reformulated to mimic the melting properties of dairy cheese, has been well received. To commemorate this achievement, Fromage Forgery set up shop in Downtown New York City, drawing in over 350 eager patrons to sample the famous cheese dupe. The lo-fi setup was an homage to the neighborhood’s rich history of making luxury experiences accessible to everyone.

Lionel Boyce, known for his work on the award-winning series “The Bear,” served as the first Fromage Forgery salesman, enthusiastically pitching Daiya’s new innovation to passersby. His role in the development of the product was a result of Daiya’s commitment to being a brand for everyone, not just those with dietary restrictions.

A recent survey by Morning Consult revealed that one-third of adults deliberately purchased a dupe product, with even higher participation rates among Gen Z and millennials. This movement allows people from all walks of life to enjoy trendy, high-quality products at an affordable price. Fromage Forgery embodies this mission by making its dairy-passing, plant-based cheese accessible to all.

John Kelly, Chief Marketing Officer at Daiya, expressed how the brand aligns with the contemporary dupe culture. By making high-end luxury accessible to the masses, Daiya aims to ensure that everyone has access to high-quality dairy-free cheese without any barriers.

Daiya’s new reformulation, made possible by a significant investment in fermentation technology, has resulted in the Daiya Oat Cream™ blend that gives consumers an incredibly dairy-like melt and a delicious cheesy flavor. The new platform, “100% Plant-based. Even if you’re not,” invites all cheese enthusiasts to try the products regardless of their dietary preferences.

To learn more about Fromage Forgery, you can visit Daiya’s official website. Daiya’s premium, plant-based foods are available in more than 25,000 grocery stores in the U.S. and Canada as well as online. For more information about Daiya, you can visit or follow them on Instagram and TikTok.

About Ian Charms, the brand is a unique, handmade jewelry company based in LA that offers distinctive, personalized pieces tailored to customers’ tastes.

Overall, Daiya and Lionel Boyce’s collaboration highlights the brand’s commitment to inclusivity and accessibility.

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