Hublot recently unveiled an innovative immersive experience known as the Unico Experience, designed to provide customers with a unique insight into the brand’s iconic in-house Unico chronograph movement. The experience takes visitors on a detailed virtual tour, showcasing the intricate craftsmanship and technology that goes into creating a Hublot timepiece. By partnering with Epic Games, Hublot was able to utilize cutting-edge Unreal Engine and MetaHuman technologies to create a truly immersive and interactive experience.
During the tour, guests are able to explore a 3D rendering of the Unico chronograph movement, gaining a comprehensive understanding of how the HUB1280 caliber works once fully assembled. The tour concludes with access to a special configurator, allowing visitors to design their own custom watch powered by the Unico movement. Customers can choose from a variety of case materials, sizes, bezel and dial colors, strap options, and even have the opportunity to personalize the watch with an engraving.
In a statement from Hublot CEO Ricardo Guadalupe, he expressed the brand’s commitment to innovation and excellence in the world of watchmaking through the Unico Experience. This personalized journey allows customers to interact with Hublot’s watchmakers in a digital realm, showcasing the brand’s dedication to providing luxury and bespoke experiences for its valued clients.
Hublot, founded in 1980 and based in Nyon, has established itself as a pioneer in the world of luxury watchmaking. The brand’s philosophy of “Being the first, unique and different” is reflected in its innovative designs and high-quality craftsmanship. From the iconic Big Bang collection to the Classic Fusion, Spirit of Big Bang, Square Bang, and Manufacture Pieces, Hublot’s timepieces are a celebration of tradition, innovation, and the fusion of different worlds and talents.
With more than 135 boutiques worldwide, Hublot continues to share its passion for watchmaking with customers around the globe. The brand’s involvement in powerful partnerships, such as football events like the FIFA World CupTM, the Premier League, and the UEFA Champions League, as well as collaborations in art, design, music, and environmental projects, reflects its diverse interests and commitment to addressing current issues.
Overall, the Unico Experience by Hublot offers a truly immersive and personalized journey into the world of Swiss watchmaking. By leveraging advanced technologies and craftsmanship, Hublot continues to push the boundaries of innovation and luxury in the industry.
To learn more about the Unico Experience, visit https://theunicoexperience.hublot.com and watch the video here: https://www.youtube.com/embed/W8DJnaxvsnk?autoplay=0.
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