Introducing Pretty Smart: Luxury Beauty at a Smart Price

Pretty Smart, a new female-founded beauty brand, has officially launched its high-quality beauty products exclusively at Walmart and Pretty-SmartCosmetics.com. This brand aims to bring luxury-inspired makeup to the masses without the hefty price tag, offering products that are both fun and functional while remaining affordable for all beauty lovers.

Breaking through the traditional barriers of luxury makeup, Pretty Smart offers a full range of cosmetics, including foundations and concealers with an inclusive shade range all priced at $10 or less. With an extensive selection of 27 products and over 145 shade variations for eyes, lips, cheeks, and complexion, Pretty Smart allows customers to experiment with different makeup looks without breaking the bank. Their products are vegan and free of harmful ingredients like talc, parabens, and phthalates, aligning with Walmart’s Clean Beauty Program standards.

Founder and Chief Creative Officer of Pretty Smart, Marissa Shipman, expressed excitement about partnering with Walmart to make luxurious yet affordable beauty products accessible to a wider audience. Pretty Smart’s products are developed, manufactured, and distributed in-house, allowing them to offer quality formulations at a lower cost.

Some highlights from Pretty Smart’s product line include the Tipsy Owl Illuminating Face Drops, the Diffusing Face Primer, I’m Dreaming Liquid Blush, Pretty Smart Drama Black Mascara, and You’ve Got Brow Gel, all formulated with skin-loving ingredients and designed for effortless application.

Walmart is equally enthusiastic about adding Pretty Smart to their beauty assortment, catering to a diverse range of customers and particularly targeting Gen Z with this affordable yet luxurious lineup. Pretty Smart products are now available on Walmart.com, in Walmart stores, and through their website, Pretty-SmartCosmetics.com, with prices ranging from $7.50 to $10 per product or bundled together.

For more information or to explore Pretty Smart’s beauty products, visit their website at http://www.pretty-smartcosmetics.com and follow them on social media platforms like Instagram, Facebook, and TikTok at @PrettySmartCosmetics. Join Walmart in welcoming this exciting new beauty brand that believes makeup should be fun, functional, and affordable for everyone.

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