Netcore Cloud, a leading MarTech company, has recently published its ‘State of Ecommerce and Retail Marketing 2024’ report, focusing on the North American market. The report addresses the challenges faced by ecommerce and retail marketers in today’s competitive landscape and offers valuable insights to help them succeed.
According to Pratik Bhadra, CEO of North America at Netcore Cloud, marketers are operating in a complex environment with soaring customer acquisition costs. The report introduces the concept of shoppable channels and inbox commerce for sustainable growth and improved customer engagement, emphasizing the importance of Gen AI applications for optimization.
Rajesh Jain, Founder and Group MD at Netcore Cloud, highlights the inefficiencies of traditional marketing strategies in the face of rising customer acquisition costs and diminishing returns. The report discusses the ‘leaky bucket’ phenomenon where brands continuously re-acquire the same customers, leading to wasted advertising spend.
Key trends uncovered in the report include the impact of rising customer acquisition costs on business operations, the effectiveness of email marketing in driving revenue, and the underutilization of predictive data for marketing campaigns. The full report is available on Netcore Cloud’s website for further details and insights.
In a time of escalating costs, brands must explore innovative alternatives to traditional digital advertising. By implementing the strategies outlined in Netcore Cloud’s report, brands can enhance their marketing effectiveness, optimize spending, and take control of their growth trajectories.
Netcore Cloud offers a comprehensive Customer Engagement and Experience Suite, enabling personalized interactions across digital channels. Trusted by over 6,500 brands worldwide, including Walmart, Unilever, and McDonald’s, Netcore Cloud has been recognized as a leader in Commerce Search and Product Discovery. With a strong presence in over 20 countries, Netcore Cloud helps brands achieve unmatched conversions and ROI through advanced marketing technology.
For more information and to access the full report, visit https://netcorecloud.com/lp/us/north-american-ecommerce-benchmarks/.
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