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Tuesday, June 18, 2024

Rakuten Launches Rakuten+ to Link Brands with Top Shoppers

Rakuten, the leading Cash Back shopping platform, has announced Rakuten+, an exclusive membership program tailored specifically for designer brands. This new offering will connect designer brands with select, highly engaged Rakuten members, providing them with at least 10% Cash Back on participating brands and retailers year-round. This unique opportunity allows designer brands to leverage Cash Back to drive audience growth, incentivize shopping, and foster lifelong loyalty among shoppers.

A recent study by Rakuten found that the platform was solely responsible for a 29 percent increase in shoppers for a leading luxury department store. This highlights the incremental sales potential that Rakuten brings to designer brands. Additionally, higher Cash Back rates have been shown to increase average order value (AOV) and encourage repeat purchases, further solidifying the value of Rakuten+ for designer brands.

With Rakuten+, designer brands can take advantage of Rakuten’s ability to reach shoppers at every stage of the purchase journey. By offering elevated Cash Back rates, designer brands can create long-term loyalty campaigns that attract new customers, increase conversion rates, and inspire repeat purchases. This exclusive membership program provides a dedicated platform for designer brands to showcase their offerings, maintaining their luxury brand image while utilizing Rakuten’s Cash Back services to drive loyalty.

Rakuten has been actively investing in partnerships and events to enhance its reputation among designer brands and expand its selection of high-end offerings on the platform. From collaborations with New York Fashion Week to exclusive shopping events, Rakuten is constantly finding new ways to bring the full-funnel power of Cash Back to designer brands. By providing a savvy shopper incentive, Rakuten allows designer brands to sell at full price, maintain their exclusivity, and attract shoppers without the need for discounts or promotions.

Rakuten+ is set to launch in the Fall of 2024, offering designer brands a unique opportunity to connect with Rakuten’s most active and loyal members. For more information, visit Join Rakuten+ today and discover how Cash Back can help designer brands build lifelong loyalty among their customers.

For more information, visit and explore the largest and most rewarding shopping experience available. Since 1999, Rakuten has helped members save and earn over $4.6 billion in Cash Back on everyday purchases. Become a member of Rakuten today and start saving on all your favorite brands!

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